Viva Vitamin D3

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Vitamin D is essential for moving calcium through the intestinal wall into the bloodstream. An essential nutrient involved in the maintenance of bone density and strength. There is strong evidence that points to deficiencies of Vitamin D in the American population even though the body can manufacture Vitamin D under ideal circumstances.

Vitamin D is the “sunshine vitamin”; so coined because exposure to the sun’s ultraviolet light will convert a form of cholesterol under the skin into vitamin D. This nutrient is best known for its role in helping to facilitate the absorption of calcium and phosphorus (as well as magnesium), and so helping to promote bone health.