Flex Now 100% SheaFlex70 90 VegiCaps

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FlexNow with 100% SheaFlex70.  Quadruple Joint Action Formula.

Patented, all natural and clinically proven to impact all four areas required to realize healthy joint function:

  1. Reduce inflammation by 9 times: the swelling and tenderness prevent your joint from healing, naturally and effectively
  2. Improve cartilage retention by 44%: more cartilage means a smoothly- operating and pain-free joint
  3. Increase bone retention by 10%: micro fractures, splints and spurs hurt – and, they cause cartilage damage
  4. Alleviate pain by 45%: now you can live your best active life

When the body is injured, diseased or infected with a pathogen, the cells of the body release cytokines.

Cytokines are protein, hormone-like messenger molecules that allow cells to communicate, altering one another’s function and regulating cell proliferation. In particular, cytokines dictate the strength and targets of inflammatory and immune response.

Cytokines target the area of concern and increase vascularity (pathways for the blood system — allowing the body access to fight and repair), resulting in inflammation.

When we experience joint discomfort, pain, stiffness, loss of mobility or flexibility, one or all of the following are root causes:

  • Micro cartilage tears – breaks in the cartilage matrix result in the bones of the joint to be closer than they should be (it hurts and often limits flexibility);
  • Micro bone fissures – during repair by the body, irregular bone structures (often called bone spurs) may result. These irregular bone structures may tear cartilage, and often result in joints ‘grinding’ or ‘catching’;
  • Inflammation — driven by cytokine function, inflammation alone decreases flexibility and mobility of the joint, and causes both tenderness and pain.

Disease, repeated joint stress or repeated joint issues often result in a destructive inflammation cascade:

  • Cytokines are released; vascularity in the affected area increases
  • Inflammation builds in the affected area; pain, tenderness and discomfort are evident The body sends bone tissue and cartilage repair elements to the affected joint. The inflammation impedes proper repair.
  • Bone spurs and/or hard/dense bone build up, further damaging already weakened and inflamed cartilage
  • Inflamed cartilage is challenging for the body to repair properly. As well, repair elements may be challenging to deliver to the inflamed areas, increasing likelihood of additional bone damage
  • Additional damage (to the bone and cartilage) occurs through continued use (movement) of the poorly repaired site
  • More cytokines are released: cytokine production can multiply 1000 fold when activated Inflammation builds further, and the destructive inflammation cascade continues: cytokine release, inflammation, poor repair, movement, additional damage, cytokine release, inflammation, etc

Managing the inflammation cascade is paramount to reducing pain and effectively repairing the affected joint area. In over 30 clinical trials and studies, FlexNow® with 100% SheaFlex70TM has been proven to modulate the production of cytokines and control the destructive inflammation cascade:

  • Cytokine management: Reduces cytokine production: IL-6 by 31% and TNF-a by 24%
  • Inflammation reduction: Reduces inflammation by 9X
  • Bone regulation: Reduces bone destruction (and repair requirement) by almost 10%
  • Cartilage retention: Reduces breakdown in cartilage by 44%
  • Pain management: Reduces pain by 45%

The 70/30 of Joint Cartilage.

Why glucosamine/chondroitin is not enough.

The two bones that meet in a synovial joint (knees, elbows, wrists and knuckles are all synovial joints) are each cushioned with a layer of cartilage, which keeps them from rubbing against each other. That layer of cartilage is made up of two important elements: collagen and proteoglycans.

Proteoglycans represent 30% of the joint cartilage matrix; Collagen makes up the other 70% of joint cartilage matrix.


Collagen is a long, strong fibrous protein. Collagen fibers wrap around each other in a winding helix to give your hardest tissues, like cartilage, integrity.

There are four main types of collagen:

  1. Type I, found in bones, tendons and skin
  2. Type II, found in cartilage and the disks between vertebrae
  3. Type III, found in blood vessels and internal organs
  4. Type IV, found in the basement membrane (the boundary of tissues)

Your joint cartilage is primarily made up of Type II collagen, so that’s the kind you need to focus on protecting.

Why does glucosamine/chondroitin need collagen to be effective? Because, collagen is the matrix that holds everything together.

Joint collagen makes up the 70% of cartilage that gives it structure, strength and smoothness. Glucosamine/chondroitin support the 30% of cartilage (proteoglycans) that helps maintain elasticity and compression.

Think of cartilage as a house – collagen is like the frame of a house, glucosamine/chondroitin are like the sheetrock. In cartilage, collagen is the framework that holds everything in place, including chondroitin and glucosamine. If collagen is degraded, there is no framework to hold chondroitin and glucosamine.